36 Successful Bloggers Reveal Their Investing Styles

One of the great joys of blogging is that bloggers, in general, are all incredibly knowledgeable and genuinely nice people. Bloggers are more than willing to help you out and really interact with you in a sincere and genuine way. Reach out to any of them – even the big ones – and they make time to answer questions. So this post was originally suppose to be about different investing styles. Yeah, something that could put an insomniac to sleep. So instead of boring you to tears, I decided to reach out to a bunch of bloggers to see if I could get a paragraph on their investing styles to put together instead. The response back has been overwhelming! Come check it out.


I asked a bunch of bloggers one simple question: “What is your investing style?” I thought to myself “how many different blogger investing styles could there possibly be?” Boy, was I ever in for a treat.

Something that really opened my eyes gathering up these 36 different investing styles from bloggers around the world is the diversity to their successes. I wanted to pigeon hole and group investing styles into neat little categories like “Value” “Growth” “Dividend” “Index” or “Active” but the more and more responses I got back, the more and more I realized how unique and different everyone’s investing style is.

I am still going to group these together in certain headings just so it is easier to read. But keep in mind that it is there more for your reading ease than to truly define a particular investing style. Each blogger tends to have a foundational investing style, but they also incorporate aspects of different styles to create their own unique approach.

I hope that these different investing styles can help provide you guidance in your money journey. This collection of bloggers range in size and experience, from those in the initial phases of building their portfolios to those who are already half way to their goals and to the ones finished, or nearly finished, their trek to financial independence (if you add up the value of all the portfolios, its easily in the millions of dollars).

This post is gargantuan. You have been warned.

Stretch your body, pot on a kettle of water, grab your poison because you’re in for quite a ride!


Here is a table of contents to help you navigate this beast:

1. Index Style

2. Dividend Style

3. Growth Style

4. Value Style

5. Controversial Style

The 36 bloggers who participated in this massive resource are made up of 17 Americans, 16 Canadians, and 3 Europeans.

20 reside in the Index category. 10 are in the Dividend category. 3 make up the Growth category. 2 sit in the Value category. And 1 occupies the Controversial category.


36 Successful Bloggers Reveal Their Investing Styles jlcollinsnhJim, jlcollinsnh: The driving ethic behind my investing approach is simplicity. Complex investments benefit only those who sell them. Simple is not only easier, it is less expensive and more powerful than the actively managed alternatives. All you need is a total US stock market fund and a total US bond fund, each held in an allocation balance that suits your temperament and stage of life. I use VTSAX and VBTLX from Vanguard. I chose Vanguard because its unique client owned structure make it the only investment firm whose interests are aligned with their clients. Plus it tends to be the lowest cost option. Because the total US stock fund is heavily weighted to large cap stocks, and these are international businesses, unlike most I don’t feel the need to own additional international funds. Once you own these funds, you hold them forever with the only change being occasional adjustments to maintain your chosen allocation. Successful investing is a long-term game and market corrections, panics and plunges are part of the process. These are to be expected and ignored. Easy to say, tough to do when the financial media is in a panic. But staying the course during these drops is critical to your long-term success.

36 successful bloggers reveal their investing styles 1500Mr. 1500, 1500 Days to Freedom: For most of my investing life, my style was best defined by three words: quantitative, aggressive and growth. I couldn’t care less about dividends, valuations, charts or where a stock was going to be in 3 months. I want a company with a long runway that will lead to years or even decades of strong growth. My best example is probably Apple, seven years ago. When I saw Steve Jobs announce the iPhone in January of 2007, I knew it was a winner and it would take competitors years to catch up. I was right and have enjoyed incredible gains. The downside to my investing style is that these epiphanies are very few and far between. In the past decade, I’ve only had two others: Google and Facebook. With all of that said, I feel that indexing is right for most people and that is the direction I’m headed in as well.

36 successful bloggers reveal their investing styles JMBASJ. Money, Budgets are Sexy: My investing style is this: earn lots of extra money, plow it into index funds, then go back to earning extra money and not thinking about it again! I don’t mess with timing the markets or trying to chase the hottest stock yada yada yada (I’ve failed at it every time I’ve tried) so it’s slow and steady in my books now. And of course I use Vanguard cuz they’ve got crazy low fees and are bad ass.

36 successful bloggers reveal their investing styles CTHolly, Club Thrifty: We invest primarily in index funds and real estate for a few reasons. First, we use this strategy because it has been shown time and time again that active investing strategies do not beat index funds over long periods of time. And since we are long-term investors with decades before real “retirement” this seems like a common sense strategy. We have also invested in rental real estate because we wanted to diversify and create more passive income streams in retirement. Our rental properties are not completely passive, of course, but they are definitely worth the effort we put into them. All of our properties will be paid off in 12 years – by that time we will be 46 years old.

36 Successful Bloggers Reveal Their Investing Styles FTFrugal Trader, Million Dollar Journey: I’m a believer that investors should keep costs low and that it’s extremely difficult to find actively managed mutual funds (that incidentally charge high fees) that will beat the index over the long term.  Having said that, the core of our family portfolios are indexed with low cost index mutual funds and ETFs with a side of dividend investing.  So more of a “core and explore” portfolio.  Our “explore” portfolio holdings are placed in a non-registered portfolio and consist mostly of blue chip dividend stocks that have a history of dividend increases. Canadian companies that pay a dividend are tax efficient in that they give the shareholder receives a dividend tax credit.  The goal is to continue to increase this passive stream of income so that hopefully one day, it will be enough to pay our recurring monthly expenses.

36 successful bloggers reveal their investing styles SECharles, Scotch Egg: So how would I describe my investment style? Passive. I buy-and-hold index funds. In the words of Steppenwolf I was “BOOOOORRRRRN TO BE WIIILLLLDDD”. Not. More like frugal, risk-adverse, and conservative. No wonder nobody likes hanging out with me. I do own some stocks I bought a long time ago, but they aren’t really relevant. I also contribute to my TFSA – but it is more sporadic based on my income. In addition to purchasing ETFs and REITs, I plan to allocate 10% to a growth/value/speculation portfolio. With the markets high and metals low, I am pondering some metals ETFs to hold for a rainy day, that I can sell and move into stocks if we do enter a bear market. But still undecided.

36 successful bloggers reveal their investing styles TSSSavvy Scot, The Savvy Scot: I am pretty lazy when it comes to investing, so I mainly have index funds (UK, Europe, US, a bit of Asia/Pacific) within a tax free savings account. I only do active trading with forex, as I manage my net worth in four currencies, so if I believe one of them is a good buy, I stock up on it and get rid of the overvalued currencies. It works even if I am wrong as I end up using those currencies anyway, albeit losing a bit in the exchange rate. But generally I make money. The rest of my net worth is invested in real estate, and other alternative investments, like agricultural land or cattle. I prefer tangible investments to the stock market.

36 successful bloggers reveal their investing styles FDAlicia, Financial Diffraction: My original answer to this question was “inexperienced and lazy”, which loosely translates to index funds. Right now my financial focus is to pay down debt, but my employer offers a great retirement program that has mandatory enrolment, meaning I had to make a decision on how to invest my money. The options were fairly limited in either target date funds, or do it yourself with bonds and equity funds. While I liked the idea of starting a Canadian Couch Potato portfolio, I was concerned about re-balancing and whether I’d be able to get over the psychological issue of selling my winners to buy more of my lower performers. So I went for target date funds that rebalance themselves and also take into account your investing horizon (I’m 30+ years out) and become less risky as you get closer to retirement. Outside of my employer retirement account I also have a small self-directed TFSA with Tangerine invested in their balanced index fund. That fund mimics the Canadian Couch Potato portfolio I mentioned previously without holding multiple funds. In the future I am sure I will upgrade to dividend stocks as well, but for the time being I am sticking with index funds.

36 successful bloggers reveal their investing styles FWMr. & Mrs. Frugalwoods, Frugalwoods: The Frugalwoods family likes to keep investing pretty simple. Greyhound halloween costumes take up a lot of our free time! So we go for a simple 60/30/10 split. 60% invested in FSTVX, which is a total market index fund. 30% in FSGDX, which is a global market index fund without US exposure. 10% in FSITX, which is a bond index fund. These allocations are managed across our 401ks and taxable investment account with an eye towards tax efficiency. This is a more aggressive version (we’re only 31!) of the Bogleheads Lazy Portfolio. Our goal is to keep expenses as low as possible and invest for the long term. We don’t expect to touch the vast majority of our investments for many years.

36 successful bloggers reveal their investing styles AAPaula, Afford Anything: While I love index fund investing, I’m also a huge fan of rental properties. These provide a steady stream of passive income, at a much higher payout than most stock dividends. You can leverage into these investments and then rapidly pay them down, growing your net worth, equity and cash flow at the same time.

36 successful bloggers reveal their investing styles APAsian Pear, The Asian Pear: In the past, I was a conservative investor preferring fixed income investments such as GICs and bonds. A few years ago, I began to slowly diversify my investments by moving into more sector-specific and geographic-specific investments. This can be volatile but because I tend to choose large cap stock funds, the risk is more moderate. I want growth but not at the expense of security so most of my investments are index-based and in equity. And yes, I invest mostly in mutual funds because frankly, I am a lazy investor. I do not have time to figure out which is the better stock nor do I feel educated enough in the financial market to gamble with my own money so I am willing to sacrifice a bit of potential future gains for someone who is watching my money for me. Basically, my investment style is called “Moderation, Diversification and Laziness focusing on Long-Term Growth.”

36 successful bloggers reveal their investing styles SONOSteve, Steveonomics: I’m an index fund investor and use the Permanent Portfolio. This allocation consists of 25% of the following: total stock market, long-term bonds, gold and cash. Many savvy young investors pour all of their money into the stock market since, historically, it has performed well over long periods. My concerns are during a crash you may see losses of 30-50% or more! I plan to be financially independent in the next 5-10 years so my portfolio can’t handle a crash like this. The Permanent Portfolio has performed similarly to the stock market over time but without the huge dips. With the Permanent Portfolio you buy and sell when a portion of your portfolio reaches 35% or drops to 15%. Therefore you are forcing yourself to sell your best performers and buy any dips at great prices! This method of investing allows me to live my life without worrying about the next financial collapse.

36 successful bloggers reveal their investing styles HPJohn, Holy Potato: In short, I use a combination of indexing and value investing. I’m a big proponent of index investing for most people (and it’s what my book is on). I think that I’m not most people, but then that’s what most people tend to say (cf. Lake Wobegone). So I try to control my hubris by tracking my active/value performance against index funds, and using indexing to form the core of my portfolio so I can’t ever blow up too badly. After my daughter was born and we moved to Toronto I found I had a lot less time to devote to stock research, so it was easy to swing the pendulum a little further towards index investing — now I don’t try to run two portolios that are complete in their own rights, I just let the indexing side handle the diversification and focus on a dozen or so value ideas.

36 successful bloggers reveal their investing styles CSKate, Cashville Skyline: My investing style is currently a combination of Vanguard index funds and individual dividend growth stocks. I opened a Roth IRA at 18 and started with target date funds. Over the past few years I grew interested in lowering my expense ratios with index funds. I also have an interest in generating passive streams of income, so I began purchasing individual stocks. So far, I’ve picked up KO, GE, KMI, JNJ. I plan to hold onto these long-term. I recently switched jobs and now have access to a 401(k), so I’d like to try and leverage that once I have more available capital.

36 successful bloggers reveal their investing styles FQFWill, First Quarter Finance: I’m an index investor. That means I buy index mutual funds. They are made up of many companies that together create an index such as the S&P 500. My index funds simply mirror the markets. This passive ‘strategy’ beats active investing in the long-run. It also takes very little time and effort. I can instead focus my time and energy on making s’mores and earning heaps of new money to invest. Creating new cash is more important than worrying about which investments to pick, anyway. I love this approach to investing. Some rules I follow: 1) Invest early and often 2) Have a mix of international and domestic index mutual funds 3) Never try to time the market 4) Keep costs low 5) Minimize taxes 6) Don’t wimp out.

36 successful bloggers reveal their investing styles FFFKipp, Frankly Frugal Finance: I would call myself a hybrid index-dividend investor. I like to invest in dividend stocks in my ROTH and brokerage accounts while going with index funds in my retirement accounts. I also plan on maintaining both index and dividends funds even when I have access to all the money. The dividend stocks provide a more stable cash flow while indexing will follow the market and help with long term growth.

36 successful bloggers reveal their investing styles OCATSB, One Cent at a Time: I am an active investor and passive growth investor at the same time. 70% of my non-retirement portfolio is held in index and mutual funds. The remaining 30% is invested in active investment in direct stocks. I invest only in large cap growth stocks and I don’t frequently trade these stocks; most of my holdings are for the long term. The reason why I manage only 30% of my portfolio actively is because I am playing it safer in a risky turf: to me investment is safer in the hands of experienced fund managers. Even while playing it safe, I like to have some control on my money and I like to decide which stocks to buy and when – thus I control 30% of the portfolio myself.

36 successful bloggers reveal their investing styles JSHJason, The Curious Investor: My investments used to be all over the place. I tried my hand at dividend investing. I bought some Bitcoins on the side. I built a portfolio of index funds. I keep way too much cash in savings accounts. However, I recently discovered that I don’t want to follow the market. I don’t have the time, the energy and the ability to come up with the next big investment that will make me rich. I decided to move everything to a Couch Potato portfolio of index funds and, eventually, ETFs. Index investing is the best way for me to get market returns with virtually no effort. I love the logic of the math behind it, its simplicity and the hands-off approach. Why try (and fail) to beat the indices when I can just ride along with them?

36 successful bloggers reveal their investing styles MSSGraham, Moneystepper: We are huge advocates of passive investing. Rather than waffling, here are 3 pertinent facts to summarize why: 1) In a US survey, out of 355 funds tracked between 1970 and 2005, only 9 beat the index by over 2% 2) Fund managers and stock brokers do not make money from the stock market; they make their profits by the fees charged to their clients, aka YOU! 3) You can’t predict share prices. The market is efficient and therefore any information that you (legally) know is already priced in. The only people I know who support active investing are the fund managers themselves. This is like taking weight-loss advice from Ronald McDonald!

36 successful bloggers reveal their investing styles KSteve, Kapitalust: Our core investment philosophy resides in index investing. I have fairly complex plans for our investments for the future in terms of tax efficiency and optimization, but I’m starting to believe more and more that there is beauty in simplicity. The whole point of saving a ton of money and investing it is so you don’t have to worry about money. While I find aspects of investing very fascinating, like reading annual reports and doing value calculations, I have many other interests in life as well. We might eventually just end up with 4 index funds and a couple of individual stocks to keep things nice and simple. To really find out what the future holds, you’ll just have to continue following me here for years and years to come!


36 successful bloggers reveal their investing styles DMJason, Dividend Mantra: I chose dividend growth investing because it’s an extremely robust strategy. I’m investing in successful companies that have lengthy track records of increasing profitability, and these respective companies share the wealth by paying shareholders such as myself increasing dividends year after year. Dividends are the “proof in the pudding”. They’re paid out in the form of cash, so a company must be producing the cash necessary to hand these checks out. Thus, you can’t be an unsuccessful company that never turns a profit, yet somehow simultaneously pay out increasing dividends for decades on end. It just doesn’t happen. I like dividends because they provide tangible results. They show me that the companies I’m investing in put a priority on returning cash to shareholders, and these cash payouts will eventually exceed my expenses, rendering me financially independent.

36 successful bloggers reveal their investing styles LQ

Liquid, Freedom 35 Blog: My investment strategy for the most part is to buy and hold appreciating assets that can also generate income. The income yield acts as a form of immediate compensation to offset short term market volatility, and the appreciation over the long run offers inflation protection. Some examples are dividend growth stocks, such as any Dividend Aristocrat, and rental properties. These types of investments currently make up about 90% of my investable assets. The other 10% of my portfolio is in a mixture of precious metals and fixed income investments for diversification purposes. I also use financial leverage to potentially increase my profits as long as the cost of borrowing from the bank is lower than the expected return on an investment. Overall this style of investing provides me with both income and capital appreciation from a broad mix of asset classes for a balanced portfolio that’s in line with my long term goals.

36 successful bloggers reveal their investing styles MAGBridget, Money After Graduation: I have two investment accounts, one in a registered retirement account and the other a tax-free account. The holdings in each are selected based on the goals and tax rules for each account. My retirement account is a boring mix of super safe stocks and bonds, the tax-free account is a little bit more adventurous. In general, I’m a safe investor that sticks to blue-chip dividend paying stocks. Since I learned what dividends were, I’ve been intensely focused on creating a robust dividend portfolio. I didn’t begin exploring other investment strategies until I had created a bi-weekly dividend stream – effectively creating a twice-monthly “paycheque” that I continue to reinvest to help it grow. Once I had laid the foundation of my portfolio and it crossed the $20,000 mark, I started to get more adventurous with my money. As a general rule I let myself “gamble” 2% of my portfolio. I’ve had major wins (Netflix — generated over a 50% return for me) and mediocre or under-performers (General Mills — barely budged since I bought it). I’m now taking a Futures & Options class for my MBA which is teaching me how to buy and sell options. I’ve opened a margin account, but haven’t executed any trades thus far. I think I’ll wait until I complete the class! It will be for riskier purchases, because major losses won’t hurt my retirement or tax-free savings. I’m hungry for risk, but not at the price of gambling my financial future.

36 successful bloggers reveal their investing styles WYORAdam, Write Your Own Reality: I choose to invest in various sources of passive income, such as peer to peer lending and dividend growth stocks, because ultimately I don’t want to sell assets to fund my retirement. Why battle the emotions of selling assets in a down market when you can sit back, relax, and enjoy the fruits of your investing?

36 successful bloggers reveal their investing styles NMWNMW, No More Waffles: After doing extensive research for the first half of this year, I started my true investing journey by dollar cost averaging exchange-traded index funds. Basically, I was purchasing thousand of companies all over the world on a monthly basis. While I still feel that index funds are a great way to invest, my impatience got the better of me. I couldn’t do index funds for 15 years and not have intermediate results to meticulously track, that’s way too long of a time frame. Luckily, the dividend growth community grew – geddit – on me and soon I was finding myself diving head-first into annual reports and financial statements. I enjoyed it tremendously. Soon thereafter my broker was getting rich because of all the transaction fees they could tag onto my dividend stock purchases, but seeing my portfolio grow and the first dividends rolling in made it totally worth it. In the future I hope that dividend growth investing will allow me to live off of my investments, so that I can be the master of my own time. Maybe I’ll quit my day job, maybe I’ll start a company, maybe I’ll go into politics, maybe I’ll put in some effort to help our local community, who knows? I certainly don’t, but by having a steady dividend income stream I can literally do anything I want.

36 successful bloggers reveal their investing styles EMEytan, Moudahi: As a self-employed engineer, the goal of my personal investment plan is to increase my monthly income and smooth its fluctuations. Furthermore, I want to focus on companies that deliver a great product or service I’m familiar with and would recommending to a friend. This leads me to invest in companies like the Keg, a Vancouver-based steakhouse where I’ve never had a bad meal; the Royal Bank of Canada, where I have been a client and utterly impressed with the quality of their customer service; and Great-West Life, the health insurance provider at one of my former employers that made filing claims completely painless. I honestly can’t tell you a thing about the financial health of the motley mix of companies I choose to invest in but I can tell you I’ve been happy to let them swindle me out of money for a long time so they must be doing something right.

36 successful bloggers reveal their investing styles SABlerghhh, The Starving Artist: Core portfolio of well researched dividend paying companies across broad sectors of the market. With somewhat of a home-bias for tax advantages. On top of that I write naked puts (short puts) on the same stocks (and covered calls). In addition, I’ll write bull put spreads with 3-6 month durations on the same with strikes 10-20% below the current market value. These spreads can survive 10-20% drops in the value of the underlying company without me losing anything. Why do I do the spreads? They require VERY little capital to collect gains even if the stock goes up or sideways or down less than 10-20%. The annualized gains on the spreads is in the the 25-40% range. Big gains, controlled risk. Easy to extend the duration if necessary. Worst case outcome: you go sideways for a while (until the stock recovers).

36 successful bloggers reveal their investing styles MTBKaren, Makin the Bacon: Although I have been investing for several years now, I still consider myself to be a novice. I never really even thought of having an investing style. When I look at my current stock portfolio, I notice that all the stocks I have picked give out dividends. So I guess, by a bit of chance and my mother’s coaxing, I became a dividend investor. I like dividend investing because although it doesn’t seem much at first, I enjoy receiving the extra money every quarter. Dividend investing is great because it gives you some income. It’s even better when the dividend amount gets raised. You can use that money given to you to reinvest it back in the company using a DRIP (dividend reinvesting program). Companies are not required to give out dividends, so it’s nice knowing that some companies want to give back a portion of their profits to their shareholders.

36 successful bloggers reveal their investing styles FFLaurie & Rick, The Frugal Farmer: We prefer investments that are more on the conservative side. We’re pretty anti-risk, yet we know that hiding all of your money under the mattress isn’t the wisest investment/income producing plan, so we try and find investments that we have a bit more control over. Our main three that we are either in right now or planning on being in soon are real estate investing, dividend investing and index fund investing. We’re planning on using the real estate investing and dividend investing as main sources of income after we become financially independent, so those are the two we’re focusing on most, picking dividend stocks that have a long (30+ years) history of stability and growth, and we love the safety net that comes with the variety available through index funds.

36 successful bloggers reveal their investing styles DBFWDan, Our Big Fat Wallet: I mainly invest in dividend stocks that have a low payout ratio and a solid history of paying dividends. When I invest in stocks I am looking for two things – both capital appreciation and income (via a steady dividend). My investing timeline is long term (about 20 years). I work for an energy company and do not have a defined benefit pension plan. Therefore I try to invest in dividend stocks because I will need the income when I retire. My plan is to use the income from both my RRSP and TFSA to pay for my monthly expenses when I retire. It’s important that my portfolio include at least some stocks that regularly increase their dividends because I plan to use dividend increases to help combat inflation when I retire. Overall I’d say my investing style is effective in the long run but can be considered “boring” by some.


36 successful bloggers reveal their investing styles TWJay, Thinking Wealthy: I wouldn’t say I have a single style as I invest using a combination of different strategies depending on the platform. In my 401k I’m 100% equity funds with a focus on low fees. I’m heaviest in large and mid cap funds with a generous amount of small cap funds sprinkled in. In my private IRA I’m focused on growth. I seek out actively managed funds that have long term managers and consistent track records. My largest holding is a Biotech fund that has absolutely crushed the market. I choose active funds here because I have many more options than I do in my 401k. Lastly, in my brokerage account, I invest a bit (30% or so) in ETFs such as SPY or DIA but focus about 40% of my portfolio on dividend stocks where I take advantage of DRIPs. The other 30% is where I take a riskier approach. I like to dabble in options and tech stocks (I know the sector fairly well) and have a fixed amount of capital I’m willing to invest here. In short, I’m 100% stocks and plan to be that way for quite sometime given that I’m 24.

36 successful bloggers reveal their investing styles AMPAnne, Money Propeller: As an investor, I reflect a lot of my Dad, in that I am drawn to higher risk investments. Downside doesn’t tend to scare me, and I like the idea of “go big or go home.” In order to counter my high risk appetite, there have been several things that we’ve had to put in place. Believe it or not, I prefer to manage my risk on the cash-flow front instead, so thus far, a large portion of our savings have gone to paying off nearly all of our monthly obligations. Now that that is nearly done, we can switch our focus to further investments in the market. My spouse and I have come up with a rule that we are only allowed to “gamble” with 10% of our investments (5% each). The rest is set up to DRIP with robust blue chip stocks and likely I will add some ETFs to my portfolio going forward. Currently, we look for a mix of dividends and growth, so that we can let them DRIP over time, but with the main focus being on the growth.

36 successful bloggers reveal their investing styles PCMRSTPC, My Real Stock Trades: My investing style can be aggressive and passive depending on the stock I invest in. Usually, I’m a buy and hold investor looking for passive income and growth in the stock or unit trust. But on occasion, I’ll do some swing trades to lock in my gains. Most of the stocks I own are reputable and established. Therefore I can rest easy knowing that it won’t belly flop on me any given day. This method works as stocks tend to grow over time. A lot of people have a misconception of the stock market thinking one can lose a fortune when the market heads south but if you stay invested long term, historically stocks will outperform any investment vehicle. Currently, I am learning how to produce income from writing options. It is risker but if I play my cards right it can be very rewarding. This is another layer to the stock market. Its complicated and I don’t fully understand it, but everyone has to start out somewhere.


Nel36 successful bloggers reveal their investing styles NFUson, Financial Uproar: I am a contrarian value investor. Essentially, that means that I find companies that are depressed, unloved, or just plain misunderstood, which are usually selling at a discount to their book value or earnings power. These companies tend to be small-caps, since large-caps are covered too well by the rest of the market, and never get quite cheap enough for me. I tend to hold these stocks for years, setting a target price of double or triple from my purchase price. The reason I became a value investor is because the majority of successful investors tend to invest in the same way. It works, plain and simple. Plus, I enjoy the challenge of finding value, and separating the good stocks from the bad ones. I could never be an index investor. It’s just too boring.

36 successful bloggers reveal their investing styles HLAHHenry, Living at Home: I wouldn’t say I have a particular investing style, but rather an investment philosophy. That philosophy is centred around owning businesses earning high returns on capital purchased at a discounted price from their intrinsic value. With investing, all we’re trying to do is determine the value of something and pay less for it. The reason I like high return on capital businesses is because if I was to own a business myself then I would want my company to generate a lot of profits with little capital requirements. Usually that results in high returns on capital. Plus, a company can only grow as fast as it’s return on capital so higher is typically better. Now, if you have a very profitable business then you’re going to have competition. So I narrow my investing universe by looking at understandable business models where the profits are protected by a durable moat. Of course, having honest and able management running the place is a must too. Lastly, the price has to be sensible. Those four filters are borrowed from Warren Buffett. I developed an investment checklist for potential investments so I like to think my thought process has some originality to it. My investment hurdle is 15% annually. Luckily, I’ve been able to achieve above that so far. If I see something of high-quality that is cheap then I’ll buy as much as a can. So diversification isn’t really present in my portfolio. Even though I own 40-something companies, the top 10 make up about 60% of the value. That will probably increase over time. The reason I concentrate my holdings is probably because I’m in my 20s and think I know everything. If I know what something will be worth in future, and that I’m happy with the projected returns, why not buy all I can? You only need a few ideas in life to do well.


Now, I did ask James Althucher if he would like to be included (a long shot, I know) because I found his post on “The Secrets of Personal Finance” fascinating. Unsurprisingly, he is a busy dude and I didn’t hear back from him, so what I am including below is what I fantasize he would have submitted, not what he actually has said.

35 successful bloggers reveal their investing styles JAJames Altucher, The Altucher Confidential: Don’t bother saving money. Make more money instead. Don’t spend money on a house or college. Don’t invest in anything that you can’t directly control every aspect of. Choose yourself. Invest in yourself.


Wow, just wow. What amazing stories, advice, and insights. I learned so much putting this project together and I cannot thank enough everyone who participated: thank you!

50 thoughts on “36 Successful Bloggers Reveal Their Investing Styles

  1. Steve, thanks so much for including us in this post! What a great education I’ve received today, reading the thoughts and opinions of PF bloggers I truly admire. Thanks for putting this together!

      1. I am surprised you have not included Dividend Growth Investor or Dividends4Life, which are written by investors who have been through tough times like the great recession and the good times and are still here. It makes me question your criteria for “successful blogger”

        Good luck in your learning!

        1. Thanks for the comment John! I hadn’t actually heard of those two before so I’ll put it right up there on my list to go check out next.

          The internet is such a big place and even in the niche of personal finance it can be difficult to discover everyone – that’s why it’s awesome when others recommend.

          Success is a very relative term and in my opinion, the bloggers who submitted their investing styles are pretty damn successful 🙂

  2. FIRST!

    I think this post would be a good sticky! Since so many of our investing styles are based on long-term growth, this information will be relevant for ages!

    It’s amazing to get so many people who are rocking their finances to showcase their investing method(s) in one epic post. Thanks for including me!

    1. Thanks for the reminder – will sticky this thing!

      Interesting that indexers make up a majority of the investing styles – but very few pure indexers.

  3. The controversial style contribution made me LOL. I don’t know who he is, but if you think that’s what he would see I kind of like him.

    I also enjoyed the descriptor of “bat shit insane good”. You have good style, my friend.

    Interesting to see & compare so many blogger styles in one place!

    1. James Altucher is an interesting dude – would definitely recommend his blog and podcast.

      I’m happy someone appreciates the bat shit insane reference!

    1. Thanks for being a part of it J. Money! You probably will tell me “I told you so” when I eventually just go completely Vanguard index funds and leave out the individual stocks 😛

  4. Nice! This is mega comprehensive. Thank you so much for including us! We should’ve added in Frugal Hound’s investment strategy, which primarily consists of clumping her toys into a large pile and then laying on top of them so that no one can steal them. It’s very advanced. But seriously, awesome to see what everyone else is doing!

    1. Haha I’m glad I got you guys in before I posted this – thanks for putting up with my badgering 😛

      Now, frugal hounds investment strategy….. THAT is a post we want all the juicy details on!

  5. Thanks for including me in the post 🙂 Lots of great insight from the pf blogging community here. Glad to see Canadians are well represented in the article 😉
    This is a good read for anyone exploring the different ways to invest.

  6. Good stuff. It is always interesting to take a look at what others are doing with their money. Right now my portfolio is somewhat low but as it grows I think my investment style might transition more into index funds while still keeping some dividend stocks. I do like dividends in the long run for both capital appreciation and income but there is also no harm in going with a low cost index fund (ETF)

    1. Glad ya enjoyed! There really are many, many different paths to Jerusalem and it is really cool to see so many different ways we all take to get there 🙂

    1. I will take your advice and for sure make this into a constantly updated and growing list of investing styles – thanks so much for participating 😀

  7. Very interesting compilation. As I read some of the entries day to day I have started to pick up a pattern of those that I can tell are writing about personal finance, but not doing much in the way of investing or they would be writing differently. People who have investment experience and have put the time in to study and understand the market talk about money much differently than other people who stay on the sidelines. That’s awesome that you write about money, but until you have growth…you are just frugal/cheap/getting out of debt…and not a true wealth builder. That’s fine, but if you are going to blog about personal finance…you might want to learn about a major part of finance.

    1. People should stick to their circle of competence, at least until they can expand their circle of competence. Now, I think there are is a tremendous amount of shit out there on the internet, it’s up to the reader to sift through the bull and come to their own conclusions.

      With everything in life: your mileage may vary, past performance is no guarantee of future results, yada yada yada. Ya know the drill 😉

  8. Wow, amazing stuff! Different strokes for different folks. There’s so many paths to financial independence, which makes this journey so much fun. Thanks for including me in the list, though I’m not sure if I’m successful yet haha.

    1. I’m pretty sure with the size of your portfolio and net worth, you are fairly successful for your age compared to the average millennial! 😉

  9. Quite the list! Thank you for including me in this. I’ve always said, “Freedom looks different for everybody, but everybody can appreciate being free.” This also holds true when looking at the range of investment styles and paths to get to financial independence. Doesn’t matter how you get there, just that you do.

  10. Long post is long! Great job making this round-up, Steve!

    Amazing how so many different styles are used by only 36 people. It seems the indexers are by far in the majority, with the dividend growth in a solid second place. That doesn’t surprise me, to be honest.

    Bookmarked for future reference!

    1. I’m sure my investing style will change with time as with many others – some people go from dividend to index, the other way around, or sideways and upside down!

      The most important thing is to be comfortable with change and adapting your goals as your life’s circumstances change. Flexibility and the ability to adapt – that’s what makes us the most dominant species on the planet 😀

  11. Hey Steve thanks for putting this post of epic proportions together, and including me in it as well. It would be AWESOME to re-visit in a year to see who stuck with their strategy and perhaps even the % returns for each.

  12. Awesome to see so many in one place. I agree with Alicia that you might want to make this a page on its own. Each style has it merits and it feels like I have be seeing lots of people focusing on dividend portfolios – or maybe thats just where I have been travelling on web.

    1. This post seems predominately indexers but that’s probably a bias from who I interact with online – because I know there is a huge subset of dividend bloggers that I don’t interact with as much (yet) 😉

      This will definitely turn into a page with updated bloggers! Let me know if ya ever want to become a part of the resource 🙂

  13. Steve,

    AWESOME POST! Thanks for putting this together. And thanks also for including me in this epic project. Proud and honored to be a part of it.

    These strategies run the gamut, and provide plenty of perspective and food for thought for others. Good stuff!

    Best wishes.

    1. All the honour is mine – thanks so much for taking the time to submit your dividend style! I view it as one of the foundational ones for that style category!

  14. Thanks for the include… although my style does have a dividend component, it only generates a 1/4 of my monthly needs. My option spreads and short puts do the bulk of the heavy lifting.

    I’m not sure how to properly categorize it though… I’m not a day-trader, although I dabble when I see a screaming opportunity (which is rare), and I’m not a swing trader because my positions are longer than a few days/weeks. Nor am I a life-time hold guy either. Since my positions “expire” after 3-6 months, I get a chance to re-evaluate the company again before I decide to re-commit for another 3-6 months. This method forces you to re-evaluate on a regular basis which I think most investors should do more of.

    So, perhaps it’s a trading style since I do move in and out of positions when required.

    What I love most: the low capital requirements and the significant gains on VERY limited risk.

    How many of the blog-o-sphere would believe it’s possible to survive (albeit too modestly for my taste) with a capital base of less than $100k? (Even living in downtown Toronto, with a lake view, a decent car, a roof over my head, organic food on the table, a growing RESP for my 4 year old son, and no 9-5 to speak of.

    1. I believe it that you’ve got your style working like clock work for you – I just don’t think many people will put in the time to be able to execute such a style successfully over a long period of time, for whatever reasons (laziness, no interest, etc).

      Perhaps I should move you into the “controversial” style with Altucher? 😉

  15. After reading everyone’s investing styles, we all have one common goal that is to grow our money over time. It’s always educating to read and learn what risks we can take and other methods that will work for our own scenerio. Thanks for taking the time to put out such a massive cohesive piece together. Good job, Steve!

    1. Thanks so much for participating PC! It is cool to see so many different ways we are all trying to achieve our financial goals – different paths for different folks!!

  16. Great list you compiled. Just found some new blogs including steveonomics.com, thinkingwealthy.com and a few others. Just when I think I have seen/read every finance/investing blog out there I learn of a few new ones.

    1. Who would of thunk that the niche of pf blogging could be such a pandora’s box? I know I haven’t even scratched the surface of the amount of blog and bloggers in this niche; I need to check out more dividend bloggers because I have heard of so many but just haven’t gotten around yet!

      Glad you enjoyed this and excited to see you’ve found some new bloggers to check out!

  17. Thanks so much for including me. It’s nice to be considered a successful blogger, even though I don’t really consider myself to be that successful in investing or blogging. Lol.

    This is a great compilation and while I can appreciate compilations that reveal how to save money/what does success mean to you, I found this one to be quite interesting and more of a unique collaboration instead. Well done, Steve. 🙂

    1. Hey, you’re doing more than most and if you have a goal to constantly get better and better at whatever craft you pursue, I think that makes you pretty damn successful 😀

      I must say, the honour and gratitude is mine that you were generous enough to take the time to contribute to this collaboration piece! 😉

    1. I’m glad you found some entertainment and utility from this post. The collective wisdom of even just 36 bloggers on investing is pretty cool to see.

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