Go Figure: Getting the Best One Day Blogging Stats Once I Stopped Caring

I should just call this “how to increase traffic to your blog with little effort” because that is what it has seriously become. I was really hustling with the whole nine yards of blogging back in the fall, especially in October. I definitely saw traffic boom and it felt good. But I found out I really didn’t enjoy a lot of the aspects of blog hustling: the never-ending blackhole of social media, Pinterest, spamming new and old posts on Twitter to vie for attention, spamming other people’s content in the hopes of your content being promoted on Twitter, using Hootsuite, etc, etc, etc. That stuff was no fun at all. It felt like a chore. It made blogging really laborious. I have better things to do with my time. And that’s why the pace has changed around here since the fall.


 

I had written some of my thoughts on blogging in the past, like the power of branding, increasing traffic through collaboration, and the seesaw of highs and lows of blogging.

Like I said, I was hustling really hard in August, September, and October to increase exposure and traffic to the blog. And it worked. Until a couple of days ago, my single best day of traffic occurred in October 2014 – you can see those stats here.

But I just witnessed the best one day stats for this blog that blew the previous record out of the water: my recent post on how to think about an asset for some reason got featured on Rockstar Finance, and from there my guess is it got picked up by LifeHacker and traffic exploded. Here is a look at the stats:

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This single day boom in traffic made this week in February the greatest week of traffic in the history of this blog. This single day essentially outpaced an entire week of solid traffic back in October 2014 that took so much work to generate:

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The irony of this whole situation is that this amazing boom in traffic occurred once I stopped really caring about hustling for traffic with Kapitalust.

I decided in December that I would stop doing all the things that bored me, felt like a chore, or just straight up annoyed me about blogging (i.e. all the things I listed above). Instead, I was just going to focus writing what I wanted, when I wanted, and really not give a damn about anything else.

Sometimes when you’re not trying at all, everything seems to go your way. It’s funny how the universe works sometimes.

(And a shout out to J. Money at Rockstar Finance for some reason featuring that post, which led to it being featured on LifeHacker)

24 thoughts on “Go Figure: Getting the Best One Day Blogging Stats Once I Stopped Caring

  1. Ha, thats funny how that worked out. Maybe you should care even less in the future. I’ve heard it takes 3-5 years to really build a decent sized audience for any new website and I can definitely believe it as it’s been a slow crawl for myself and everyone else I know

    1. There definitely has been a noticeable trend of more and more people finding their way here through search engines. Persistence and quality are important – persistence for allowing the search engines to index your work and quality so that people keep coming back for more. Does Kapitalust do both those things extremely well? I don’t know yet.

  2. Your post about Condo’s was great but the monopoly analogy mentioned in the Lifehacker article was the icing on top.

    1. If you liked the Monopoly analogy, just think of life as one big game where you “level up” as you progress and collect more and more gold coins. It truly is like a game because you can “own” railroads, candy factories, car companies, software developers, skyscrapers, etc etc. Always be looking to level up, be it for more gold coins or just developing your “character”.

  3. Woot!

    IMO you should never put too much weight in stats… that’s not the purpose of the blog. The blog is for sharing cool info. I think people spend too much time trying to pimp their SEO instead of developing as writers. You’ve always been an awesome writer — the traffic will come!

    1. I think the stats are kinda like net worth – it’s a universal sign of progress that everyone can agree on. While not important in and of itself, it gives you a sense that you are generally heading in the right direction as measured and understood by everyone else. And ya, I definitely got bored really fast with all the SEO pimping and other “dark underbelly” of blogging stuff. Now it’s all about me, so without sounding incredibly narcissistic, hopefully the content and tone is more interesting, ha!

  4. Hey man. Nice work getting featured on LH and RS!

    I wouldn’t discount the hustling you did back last year though. If it weren’t for that, maybe J$ and subsequently lifehacker would never have even come across that article because, well how would they have known you existed? Sometimes the direct consequences of our actions of hard work don’t show up until much later, especially in the online and blogging world (parallels to the music industry and book writing can be made although they may even have much greater time scales till the pay-off!)

    I do agree that you should just write good stuff for the fun of it and leave the “spamming” or any other onerous “marketing” activities out of it unless you really enjoy that part of it of course.

    Personally I find taking part in discussions on blogs and being part of the community great fun, so leaving comments on other blogs which inadvertently creates networking effects is a double win for me.

    1. You make a solid point and made me reflect on those previous hustles to “payoff” now. I guess Newton was correct in that every action has a reaction (some quicker than others). It kind of blows my mind that it is all just a series of action and reaction. Now you’ve got me all reflective and whimsically philosophical!

  5. I hate all of that stuff too, but sometimes it needs to be done. You can write great content, but if no one can find that great content, then how can they read it and realize it’s great. For some reason, now I’m thinking of that saying, if a tree falls in the forest and no one hears it, does it make a sound. Lol.

    I don’t even remember how I found you. 🙂 Probably from the comments section of another blog.

    1. I almost feel like if one has strong content, there is no need to really advertise it as it will naturally attract a following and it will advertise itself (not saying I have strong content by any means).

  6. Aren’t you glad that we don’t blog about blogging or online businesses? It’s nice to not have the thing about the thing itself. Having true passive income (investment income) really helps make online income and numbers more of a fun sideshow, instead of something that needs to happen. Really happy to see that it IS happening for you, too!

  7. Steve,

    Not caring too much about your blog stats and traffic is definitely the way to go. I’ve found that putting in a lot of effort to increase traffic is an awful investment of your time when you could just as well be writing top notch content that people share all on their own. I haven’t done anything special to boost traffic, yet have slowly seen it increase over time all on its own.

    Just keep on writing, buddy!

    NMW

    1. It did feel like trying to run in quicksand – the time sink of shmoozing with other bloggers online paid relatively minuscule dividends, outside of some rare outliers like getting mentioned in a Dividend Mantra or J Money article. Maybe it’s more indicative of WHO you shmooze – identifying the best value in terms of time committed and returns expected 😉

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