I have a confession to make: I am utterly, utterly terrible at networking. And on top of that, I have a “I’ll-Do-It-All-Myself” complex. It’s a character flaw that I really need to get around to improving. It’s what I aptly like to call Superman Syndrome and it’s a terrible disease that affects more people than I suspect. Why is it so debilitating? Because you will never, ever grow all on your own. It took me 26 years of my life to figure that out.
When I started Kapitalust (formerly The Silver Maple Leaf), I thought I had this
brilliant and original idea in the summer of 2013 to start a personal finance blog. I was brimming with ideas and eager to expose it to the world. I had a bit of cocky confidence and felt I was smarter, better, and sexier than 99% of the blogs out there. Yeah, talk about inflated ego and big head.
I thought I could produce amazing content and readers and other bloggers would come flock to see my genius. Oops, didn’t go that way. I mean, I was connecting with other bloggers but I wasn’t placing much importance on it. I thought to myself “pfft, who needs to connect when you’re already this good looking?”
Quite frankly, I carried this attitude for a long time. It’s probably a major reason why I lost interest and almost quit on this blog during the beginning months of 2014:
Why did it lead to such an existential blogging crisis? Because I wasn’t becoming a rock star blogger as quickly as I thought I would become. I foolishly thought to myself “I’m brilliant, I’m a great writer, what am I doing wrong?!?” Wrong, wrong, wrong. My whole approach was embarrassingly wrong. I was afflicted with Superman Syndrome. I had my head so far up my ass I was asking the wrong questions.
I thought I was so great and I thought because of that I was going to be great.
Except, it doesn’t work that way. It never has and it never will.
Growth comes from helping others. There is a great quote by Zig Zagler:
“You can have everything in life you want, if you will just help other people get what they want.”
Another personal favourite is by Napolean Hill:
“It is literally true that you can succeed best and quickest by helping others to succeed.”
Those quotes really resonated with me and they opened my eyes to my folly. Let me show you concrete examples of what I mean.
I really got back into blogging at the end of July 2014. These are the page view stats since July 26, 2014:
Now, do you notice those big spikes in traffic? What were their cause? Was it because of my brilliance and good looks? Hell no. Those traffic spikes were due to recommendations and referrals by bloggers bigger, better, and sexier than me:
October 11, 2014 spike? Dividend Mantra recommend 36 Successful Bloggers Reveal Their Investing Styles.
I’m sure you get the picture. Funny story about that graph, and it just goes to hammer the point home. Do you notice that spike a few days before the spike from Dividend Mantra? That was the day I unleashed the Blogger Investing Styles post. And up to that point, it was my strongest traffic day ever. Yet, that post I had worked so hard on putting together was surpassed in traffic 5 days later by a referral from a much bigger blogger.
So I conclude by saying this my little kapitalusts: make connections in a sincere and genuine way; reach out to people you admire; and aim to add value for the people you want to connect with.
For expertly details on how to go about doing such things, go check out Ramit’s stuff over at IWT. He has a great resource on how to effectively use network with anyone and what the pros know about effective networking.
Suffering from Superman Syndrome yourself? Than you should honestly be reading more Kapitalust and get it sent directly to your inbox automagically. No spam. No nonsense. Ever.